There's always one thing that attracts everyone's attention when it comes to real estate - the price! As a realtor, you know that guessing a property's value isn't just a game; it's a skill that comes with experience and market knowledge. But who says we can't make it fun for your followers?

You've already heard about the "Guess the Price" challenge - a creative way to engage your audience, showcase your listings, and subtly flex your real estate expertise. This interactive real estate marketing idea has taken have platforms like TikTok, Instagram, YouTube, and Facebook by storm, engaging audiences and showcasing properties in a fun, addictive way.

Ready to spice up your social media for realtors game? Let's dive into 11 irresistible real estate content ideas that'll have your followers hooked!

1. The Luxe or Less Game

Show two similar-looking properties - one luxury and one more affordable. Ask your followers to guess which one is the high-end listing. It's a great way to discuss how factors like location and finishes impact property value.

Pro Tip: 

Use this opportunity to educate your audience on the subtle differences that can significantly impact a home's value, such as premium fixtures, high-end appliances, or exclusive neighborhood amenities.

2. Before and After Renovations

Post before and after photos of a renovated property. Have your followers guess the property's value before and after the makeover. Use this as an opportunity to discuss how specific improvements can boost a home value estimation.

Pro Tip: 

Break down the renovation costs and explain the return on investment for different types of upgrades. This can provide valuable insights for potential sellers looking to increase their home's value.

3. Neighborhood Showdown

Feature two homes in different neighborhoods with similar specs. Ask your followers to guess which one is priced higher. This can lead to a great discussion about how location affects property pricing.

Pro Tip: 

Use this challenge to highlight the unique features of different neighborhoods, such as school districts, proximity to amenities, or future development plans that could impact property values.

4. Decade Challenge

Show a property as it looked 10 years ago and now. Ask followers to guess the price difference. It's a perfect segue into talking about long-term real estate market trends.

Pro Tip: 

Discuss factors that have influenced price changes over the decade, such as local economic developments, demographic shifts, or changes in housing policies.

5. Amenity Guessing Game

Show a basic property, then add luxurious amenities one by one (pool, home theater, etc.). Have followers guess how much each amenity adds to the home's value. This interactive real estate marketing approach can really boost engagement.

Pro Tip: 

Provide insights on which amenities tend to add the most value in your local market, and which ones might not be worth the investment from a resale perspective.

6. The Fixer-Upper Challenge

Post photos of a fixer-upper and ask followers to guess its current price and potential value after renovations. This can highlight your expertise in seeing a property's potential and understanding home value estimation.

Pro Tip: 

Offer a rough breakdown of potential renovation costs and expected value increase, showcasing your ability to spot diamonds in the rough.

7. Historical Home Pricing

Post an old listing from decades ago and ask followers to guess its original price and current value. This can spark interesting conversations about long-term market trends and property value changes over time.

Pro Tip: 

Discuss how inflation, changing neighborhood dynamics, and evolving housing preferences have impacted property values over the years.

8. The Square Footage Surprise

Show close-ups of a property without revealing its size. Have followers guess the square footage and price. It's a great way to discuss how size impacts property pricing.

Pro Tip: 

Use this challenge to educate followers on how to estimate square footage and discuss how different layouts can make spaces feel larger or smaller.

9. Celebrity Home Challenge

Feature a local celebrity's home (without identifying the owner) and have followers guess the price. This can lead to discussions about how fame can influence property value.

Pro Tip: 

Discuss the concept of "celebrity premium" and how it applies differently in various markets. You can also touch on the importance of privacy features in high-profile properties.

10. Commercial vs. Residential

Show a commercial property and a residential property with similar square footage. Ask followers to guess which one is more expensive and why. This property value guessing game can highlight the differences in commercial and residential real estate.

Pro Tip: 

Use this as an opportunity to explain the different factors that influence commercial and residential property values, such as zoning laws, income potential, and market demand.

11. The Time Capsule Home

Feature a well-preserved home from a specific era (e.g., a 1950s mid-century modern) and have followers guess its current market value. This can lead to interesting discussions about the value of preserved historical features and long-term real estate market trends.

Pro Tip: 

Discuss how architectural significance and historical preservation can impact a property's value, and touch on the potential challenges and rewards of owning a historic home.

More Ideas to Inspire You

Now that we've explored these exciting "Guess the Price" challenge ideas, I want to share some real-world inspiration with you. As someone who's always keeping an eye on what's working in our industry, I got some incredible real estate influencers who have truly mastered the art of engaging their audience with creative and entertaining price-guessing games.

I've spent countless hours scrolling through social media (all in the name of research, of course!) and I've handpicked these favorites who are absolutely crushing it with their "Guess the Price" challenge videos. So, are you ready to see who made my list? Let's dive in!

Tiny Home Tour 

When you think of luxury real estate, you probably picture massive mansions and sprawling estates. But what caught my attention was his unique tiny home tour in Los Angeles, California. While most realtors stick to conventional properties, Ynes Yilmazer wasn't afraid to shake things up by featuring a modern micro-home. His approach shows that you don't need a mega-mansion to create engaging content - sometimes the most interesting price guesses come in small packages!

Coast to Coast Prices

Though based in Canada, Mark Salerno has made a splash on TikTok with his "Guess the Price" challenges. His videos engage a wide audience, demonstrating the universal appeal of real estate curiosity. Check out one of his popular videos here to see how he gets his viewers guessing.

Street-Side Guessing Game

Agent DK takes the challenge to the streets, asking passersby in Canada to guess property prices based purely on descriptions. To add a twist to your own videos, consider giving a brief tour of the property you're discussing, then see if your audience can guess correctly like those on the street.

Silent Tours with a Twist

Everyone knows real estate rockstar Ryan Serhant. In a unique YouTube short, Ryan tours a property with a fellow realtor without speaking, using only an AI voiceover to enhance the visuals. The genius part? His captions tell an entirely different story, creating an irresistible hook that keeps viewers watching until the end. It's a masterclass in modern content creation!

Showcasing Without Showing Up

Who says you need to be on camera to host a "Guess the Price" challenge? Leston Eustache sets himself apart by featuring his listings purely through video, without appearing in them himself. His Instagram Reels feature stunning property footage without any on-screen presence, letting the homes speak for themselves. This approach is perfect for those who prefer to stay behind the camera or want to focus entirely on showcasing the property's features.

Each of these creators brings something unique to the "Guess the Price" challenge format, proving there's no one-size-fits-all approach to creating engaging real estate content. The key is finding your own style and adapting these ideas to fit your personal brand and market.

As we wrap up, here’s my takeaway when creating content. While it's great to draw inspiration from these successful creators, the most important thing is to stay authentic to your own voice and style. Your local market knowledge and personality are what will ultimately set your content apart!

Ready to give it a try? Start with one of these engaging real estate content ideas and watch your engagement soar! Your followers will have fun, learn something new, and gain a deeper appreciation for your real estate knowledge. It's a win-win situation that'll keep them coming back for more!