Have you ever posted an awesome listing on Facebook or Instagram, but nobody seems to notice? It feels frustrating, right? You're not alone in feeling this way. Many real estate agents struggle with getting their real estate content noticed and gaining credibility as trusted realtors.

In the real estate world, your expertise and influence are a big deal. Today, one of the fastest ways to grow your influence is online (via social media). So when your posts don't get much engagement – likes, comments, or shares – it can feel like a blow to your professional confidence. But here's an important truth: it's not just about racking up likes. What really matters is how your social media showcases your expertise in the real estate market.

Why Your Social Media Matters in Real Estate

Let's be honest - having a post go viral doesn't mean you'll sell more houses right away. However; nowadays, having a strong presence on social media for a realtor can equal having a greater social influence and perception as a subject matter expert. More and more people trust you as your influence grows. It's a great way of showing off your expertise without bragging.

Think about it this way: if someone is trying to choose between you and another realtor, your social media presence could be the differentiating factor. It's not because they saw your funny TikTok (though that's a bonus!). It's a mix of things. Your posts should reflect your knowledge of the industry, show off your understanding of the market/local area, the buying and selling process, and more importantly testimonials and stories of other people that you've helped.

Building Trust Through Your Posts

So, how do we turn real estate social media posts, likes, comments and shares into real-world success? It's all about making content that not only get people's attention but also show how much you know.

Use your social media to show:

• You understand the local housing market

• You can spot housing trends before others

• You have an expertise in processes and contracts

• You know how to help people buy or sell houses

In this blog, we're going to talk about four awesome real estate content ideas that people will love. These aren't just tricks to get more likes – they're real estate engagement tactics to increase your audience and build trust with potential clients.

Ready to turn your social media from something stressful into a powerful tool for your real estate business? Let's get started!

1. Guess the Price Challenge 

Ever scrolled past multiple TikTok videos and IG Reels and found yourself shouting price guesses at your phone? That's the magic of the "Guess the Price" challenge! It's simple, addictive, and gets people talking about your listings. 

Here's how to do it:

• Post a series of photos or a quick video tour of a property

• Ask your followers to guess the listing price in the comments

• Reveal the actual price in a follow-up post or video to keep the suspense

Pro tip: 

Use the properties in your area to stay hyperlocal. Focus on local properties to attract potential buyers, showcase your expertise, and educate them on the latest trends. Your target audience will more likely engage with properties they can imagine themselves living in or properties similar to their own. By focusing on your specific area, you differentiate yourself from broader, less specialized content.

In case you missed it, TikTok has become a go-to for many realtors looking to showcase properties creatively. If you're curious about how to make the most of this platform, my blog on mastering TikTok might be helpful.

2. Neighborhood Match Quiz

Help your followers find their dream neighborhood with a fun personality quiz. "Which [Your City] Neighborhood Matches Your Vibe?" Not only is it entertaining, but this neighborhood match quiz also showcases your local expertise. Win-win!

How to create it:

• Identify 4-6 distinct neighborhoods in your area

• Come up with 5-7 questions about lifestyle preferences, budget, and desired amenities (e.g., "Do you prefer bustling city life or quiet suburbs?")

• Assign point values to each answer that correspond to different neighborhoods

• Share the quiz on your social media platforms and encourage followers to post their results

Pro Tip:

After followers get their results, provide them with a brief overview of the neighborhood and invite them to contact you for more information or to schedule a tour of listings in that area. This not only engages your audience but also generates potential leads. This is a great way to demonstrate your in-depth knowledge of the area and help potential buyers narrow down their search. Plus, it's highly shareable content that can expand your reach!

3. "This or That" Home Feature Polls

Spa-like bathroom or gourmet kitchen? Open plan or cozy nooks? Get your audience engaged and learn about their preferences with quick, fun home feature polls. Bonus: Use the results to guide your real estate social media content!

How to implement:

• Create visually appealing graphics that showcase two contrasting home features 

• Use platform-specific poll features (like Instagram Stories, Facebook, or Twitter polls) to ask your audience to choose

• Share the results and provide your expert insights on each option

• Use the poll results to inform your content strategy and the types of properties you highlight

Pro Tip:  

Use the results to guide your future content and understand what your audience is looking for in a home. You can turn your "This or That" polls into a regular series every week. This consistency can help build anticipation and encourage your audience to check in regularly.

4. Real Estate Trivia Challenge 

Channel your inner game show host and create a real estate trivia challenge. From local market trends to fun property facts, it's a great way to educate and entertain. Plus, who doesn't love showing off their knowledge?

How to set it up:

• Come up with a series of real estate-related questions, focusing on your local market

• Create eye-catching graphics or short videos for each question

• Use Instagram or Facebook to post one question a day, encouraging followers to answer in the comments or reply via DM

• Reveal the correct answers in follow-up posts or stories, along with additional interesting facts

• Offer a prize (like a free home valuation) for followers who get all questions right

Pro Tip: 

You can also use the trivia questions as a springboard for more in-depth content, like blog posts or video explainers on particularly interesting topics. This not only engages your audience but also positions you as a knowledgeable and trusted expert in your field.

These interactive content ideas are designed to boost engagement, showcase your expertise, and help you stand out in the crowded real estate social media landscape. By implementing these strategies, you'll see an increase in likes and comments and also build meaningful connections with potential clients.

Now, while we're on the topic of engaging content, let’s talk about a great tool that might be under your radar: Instagram Reels. Many realtors have yet to discover just how impactful Reels can be for visibility and engagement. If you’re curious about this, I’ve shared some insights and strategies in another blog post that dives into making the most of Instagram for real estate. It’s filled with actionable tips to help you tap into this dynamic platform's potential without feeling overwhelmed.

And just a gentle reminder as you explore these new tools and hacks. If you want to succeed on real estate social media, you have to be consistent and authentic. Don't be afraid to let your personality shine through in these interactive posts! Your unique voice and perspective are what will set you apart from other realtors.

Happy posting, and here's to your social media success!