Are you a realtor struggling to create engaging Instagram Reels? It seems like other agents you follow are always making funnier or more entertaining videos than you, and you wonder how they're doing it. You're not alone. You might stare at your phone for ages, trying to think of something interesting to say. Then, when you finally film something, you stumble over your words or forget what you wanted to talk about. Ugh, frustrating, right? There has to be a better way.

We all know that a realtor's main job is to deal with properties, not spend hours brainstorming video ideas. But at the end of the day, if you want to increase your social media presence, you still have to go the extra mile. What if you could brainstorm a dozen video concepts in a matter of minutes? Now, that would be a game-changer! That's where powerful AI tools come in and help you create eye-catching content without the hassle. Read on to find out how the top producers are doing it and how you can, too!

Why Instagram Reels Matter

Nowadays, short-form video content is the name of the game, especially when it comes to social media marketing. Platforms like Instagram Reels, TikTok, and YouTube Shorts are battling it out and constantly vying for users’ attention. Although TikTok has been on the rise and is known for its highly engaging short-form video content, Instagram Reels have a distinct advantage when it comes to watch rates.

Recent studies have shown that while TikTok may be the most successful platform in attracting people to engage with posted videos, Instagram Reels record the highest average watch rate of 13.08%, significantly higher than TikTok's 9.06% and YouTube Shorts' 2.52%. Furthermore, Instagram Reels will be used by 62.2% of marketers in 2025, putting it in line with Facebook. This makes Instagram Reels a crucial tool for real estate agents aiming to maximize their reach and engagement on social media.

Source: Insider Intelligence

What does this mean for realtors? It means that Instagram Reels are an incredibly effective way to capture and hold your audience's attention. When people are watching your Reels, they're more likely to stick around until the end, giving you a better chance to showcase your expertise, highlight your listings, and build a genuine connection with potential clients.

But Instagram Reels aren't just about the numbers. They're also an incredibly versatile tool for real estate marketing. You can use Reels to give a behind-the-scenes look at your day-to-day life as a realtor, share market updates and insights, answer commonly asked questions, or even provide tips on how to prepare a home for sale. By showcasing your personality and expertise in a variety of ways, you can build trust with your audience and establish yourself as a go-to resource for all things real estate.

And let's not forget the power of Instagram's built-in audience. With over 2 billion monthly users, Instagram gives you access to a massive pool of potential clients. By leveraging hashtags, location tags, and other features, you can ensure that the right people are seeing your Reels in your target market.

So if you're not already using Instagram Reels as part of your real estate marketing strategy, now is the time to start. With higher watch rates, endless content possibilities, and a huge built-in audience, Reels are a game-changer for realtors looking to build their brand and grow their business.

Let AI Be Your Brainstorming Buddy

Creating Reels used to be time-consuming and stressful for content creators like myself, especially when I wasn't sure what to say or how to say it. But then I discovered Artificial Intelligence (AI)!

Think of AI as a super smart computer program that can help you with all kinds of tasks, including creating content for your Instagram Reels. It's like having a brainstorming buddy who can tap into a vast wealth of knowledge and generate a variety of creative ideas tailored specifically to your needs.

In this blog, I'll show you how you can use popular AI writing tools to create engaging Instagram Reels, attract new clients, and showcase your expertise like never before. I've included some screenshots of my interactions with ChatGPT and Claude as examples but you can definitely try other platforms like Copilot, Gemini, Jasper, and many others.

Generating Ideas and Scripts with AI

To get started, open a new chat in the AI writing tool and provide some context about your profession and location. For example:

"I'm a licensed realtor in Miami, Florida, and I post short videos on Instagram to educate people about living here."

Next, ask the AI for video ideas:

"Please provide a list of 12 video topics for 30-second Instagram Reels."

In seconds, you get a list of engaging topics, perfect for posting three times a week. From local events to neighborhood tours, these AI tools have you covered.

This is what I got from Claude.

A screenshot of ChatGPT's response.

Once you have your topics, it's time to create scripts. You can pick a topic from the list and ask the AI to write a 30-second script. For example:

"Create a 30-second script based on [topic]. Make it sound friendly and professional."

Here's what Claude has created.

Here's a screenshot of ChatGPT's response.

Pro Tip: If you think the script is either too long or doesn't fit your style, ask the AI to make it shorter or adjust the tone. The more details you provide about your preferences, the better responses you'll receive. You can add tidbits about your personality, add more details about the area you're marketing, and so on. It helps refine your script until it's just right.

Bonus: We've created a special guide just for you, packed with 30 additional prompts that you can use to generate even more creative ideas for your Instagram Reels. These prompts are designed specifically for realtors and cover a wide range of topics, from showcasing your listings to sharing industry insights and tips. To get access to this exclusive resource, download it here for FREE. All you need to do is copy and paste the prompts into your favorite AI tool, and watch the magic happen!

The Verdict

Personally, I love trying out both ChatGPT and Claude to see how they generate different results based on the same prompts. I usually switch between these two tools and often compare the ideas and scripts they produce side by side to see which one better fits my style and needs. For example, when I ask for video topics, ChatGPT might provide more straightforward ideas, while Claude may offer unique twists or perspectives. Similarly, their scripts may vary in tone and structure, giving me a diverse range of content to work with.

The choice between these AI writing tools ultimately depends on your personal preference and specific needs. I encourage you to experiment with different AI assistants, compare their outputs, and identify which one resonates most with you and your audience.

One of the greatest advantages of using AI writing tools is the time they save, allowing you to focus more on audience engagement rather than getting stuck on finding the perfect words. This efficiency can significantly enhance your content creation process and overall productivity.

Remember, while AI tools are incredibly helpful, your unique voice and expertise are what truly set your content apart. Use these tools as aids to amplify your creativity, not replace it.

*Here's an Added Bonus: No Need to Memorize Your Script!

Gone are the days when you have to memorize your scripts or write them down on huge boards or sheets of paper. Nowadays, there are several tools available that can make this process easier and more professional, even if you're not a seasoned video creator. Now that you have your scripts ready, it's time to leverage technology using these awesome tools I found:

Option 1: BigVu

I discovered this app called BigVu that acts like a teleprompter and video editor all in one

Setting Up BigVu

1. Copy the script from ChatGPT, Claude, or any AI tool you're using.

2. Paste it into BigVu's teleprompter feature.

BigVu makes it super easy to read your script while looking at the camera, ensuring you deliver your message smoothly and confidently. Before using BigVu, I often stumbled over my words or lost my place, but this app has significantly improved my delivery.

Recording and Editing

1. Place your phone on a tripod.

2. Use the teleprompter to record your video.

3. Edit within BigVu: Trim, add captions and choose your music.

BigVu's intuitive interface allows you to produce professional and engaging videos without the hassle of complex editing software. It used to take me hours to edit my videos, but now, with BigVu, I can do it in minutes.

Option 2: Teleprompter App

If you're looking for a free alternative to BigVu, the Teleprompter app is a great option. This easy-to-use app offers a range of features that make recording your Instagram Reels a breeze, even if you're new to video creation.

Features of the Teleprompter App

• Free to use with no script limitations

• Easy-to-use interface

• Mirroring feature for seamless recording

• Adjustable settings for text size, speed, and background color

• Compatible with both iOS and Android devices

Using the Teleprompter App

1. Download the Teleprompter app from the App Store or Google Play Store.

2. Copy your script from ChatGPT or Claude and paste it into the app.

3. Adjust the settings to your liking (text size, speed, etc.).

4. Set up your phone on a tripod and start recording!

With the Teleprompter app, you can easily record professional-looking videos without any watermarks or time limits. Plus, the mirroring feature ensures that your script is displayed correctly, making it easy to read and follow along as you record.

Whether you choose BigVu or the Teleprompter app, having a reliable teleprompter tool can make a huge difference in the quality and clarity of your Instagram Reels. By delivering your message smoothly and confidently, you'll be able to engage your audience more effectively and build stronger connections with potential clients.

Start Creating Your Killer Reels Today!

Creating compelling Instagram Reels doesn’t have to be a struggle. By leveraging AI tools like ChatGPT-4O (Omni), Claude, Japser, Gemini, Copilot, and many more, you can generate ideas and scripts effortlessly. Pair these tools with BigVu for seamless recording and editing, and consider using other software for added visual flair.

Try these AI tools and teleprompter apps, find your favorite combination, and watch your real estate brand soar to new heights on Instagram. If you found this guide helpful, you'll definitely want this copy of our ebook Social Media Prompts for Real Estate Agents. Use these prompts to create eye-grabbing captions and posts to boost your social media presence. You can download it here for free.

Happy content creating, Realtors!