So, I got myself a new habit: scrolling through YouTube Shorts. I know, I know, it sounds like just another social media time-suck. But hear me out – as a writer for real estate, this "research" has been eye-opening!

I've discovered that YouTube Shorts is quickly becoming a goldmine for real estate content. It's a perfect platform for showcasing properties, sharing quick tips, and letting your personality shine. Plus, with over 70 billion views recorded in 2023, it's an audience you can't ignore! (Curious about the impressive stats and why YouTube Shorts is the next big thing in real estate marketing? Check my other blog here!)

In my YouTube Shorts deep dive, I've come across some real estate pros who are absolutely crushing it. Their content is not just engaging – it's giving me serious inspiration for how real estate agents can use this platform. Let me introduce you to four content creators who are setting the bar high and showing us all how it's done.

1. Ryan Serhant: Keeping It Real (and Barefoot!)

First up, we've got the one and only Ryan Serhant. Now, you might know him as a big shot in the real estate world, but on YouTube Shorts, he's just a guy who's not afraid to kick off his shoes and get comfy.

In one of his most memorable Shorts, Ryan gives a tour of a $125 million mansion... barefoot! But it's not just about the fancy houses. Ryan uses Shorts to share his expertise, give real-life pep talks, and show glimpses of his life both on and off camera.

What can we learn from Ryan? Be yourself! You don't need to be a real estate celebrity to create great content. Just be genuine, confident, and don't be afraid to show your personality. Oh, and if you want to do property tours in your socks, go for it!

2. Audra Lambert: Straight Talk, Big Value

Next up is Audra Lambert, and let me tell you, this lady knows her stuff! What sets Audra apart is how she delivers valuable tips for home buyers and sellers in a clear, straightforward way.

One smart thing Audra does is add subtitles to all her Shorts. This makes her content accessible to everyone, whether they're watching with the sound on or off. Plus, she's great at engaging with her audience in the comments.

Here's a pro tip from Audra's playbook: she often shoots longer videos and chops them up into bite-sized Shorts. This is a great way to get more mileage out of your content and reach a wider audience. For example, a 15-minute video about the home buying process could turn into five or six Shorts, each focusing on a different step.

What I love about Audra's approach is that she's not afraid to talk about complicated topics. She breaks them down into easy-to-understand chunks, making real estate knowledge accessible to everyone.

If you're ready to start creating your own YouTube Shorts but are running short on ideas on what to talk about, I've written another blog that gives you the answers. It is packed with content ideas and prompts that can help you engage your audience and showcase your expertise. 

Remember, the key is to provide value to your audience. What questions do your clients frequently ask? What misconceptions about real estate do you often encounter? These can be great starting points for your Shorts. And don't forget to add those subtitles!

3. The Corcoran Group: Simple Yet Stunning

Who says you need fancy equipment to create amazing content? The Corcoran Group proves that sometimes, all you need is a smartphone and a great eye.

Their Shorts showcase stunning property views, often with a voiceover describing the neighborhood and a calming soundtrack that matches the property's vibe. It's simple, effective, and totally doable for any realtor with a smartphone.

The takeaway? Don't let a lack of equipment hold you back. Keep it simple and you can use your phone to capture good quality footage and enhance it with thoughtful narration. Focus on highlighting the best features of your properties, and let them speak for themselves.

4. Jennifer Beeston: Selfie-Style Wisdom

Last but definitely not least, we have Jennifer Beeston, a VA Lender. Jennifer's approach is all about keeping it casual and relatable. She often films her Shorts selfie-style, holding her phone with one hand while she drops knowledge bombs about mortgages, interest rates, and what NOT to do before closing on a house.

Like Audra, Jennifer makes sure to include subtitles in her videos. This is becoming a must-do in the world of social media, making your content more accessible and engaging for all viewers.

The lesson from Jennifer? You don't need a fancy setup or perfect lighting. Just grab your phone, find a quiet spot, and start sharing your expertise! Let your audience feel like they’re having a one-on-one conversation with you. This approach builds trust and makes your content more relatable.

So there you have it, folks! Four amazing real estate pros showing us how it's done on YouTube Shorts. The best part? All of these strategies are totally doable, no matter where you are in your real estate journey. (Curious about my take on other social media platforms? Don't miss my blogs on Instagram Reels and TikTok for realtors!)

If you're fired up with inspiration and ready to dive into the world of YouTube Shorts, you're in the right place! I've got just the thing to help you get started. You can check out my in-depth blog where I talk about the future of real estate video marketing through YouTube Shorts. It's packed with eye-opening statistics that'll convince you why YouTube Shorts is the next big thing in real estate marketing. Plus, you'll find practical tips on how to create engaging Shorts that capture your audience's attention. 

Remember, the key to success on YouTube Shorts (and social media in general) is to be authentic, provide value, and consistently show up for your audience. You've got the knowledge and expertise – now it's time to share it with the world!