In my previous blog, I shared my secrets for mastering Instagram Reels and how they can be a game-changer for showcasing your listings, sharing your expertise, and connecting with potential clients. But today, I want to dive into another platform that has completely transformed the social media landscape: TikTok. Whether you're already familiar with TikTok or just getting started, this guide will show you how to leverage TikTok to connect with potential leads and grow your real estate business.

When I first heard about TikTok, I thought it was just a place for silly dance challenges and lip-syncing videos. But boy, was I wrong! With over 1.5 billion monthly active users, TikTok has become an absolute powerhouse for short-form video content. And the best part? It's not just for teenagers anymore. TikTok has evolved into an incredibly valuable tool for businesses and professionals across all industries, including real estate.

I've seen firsthand how TikTok can help expand your reach, engage with a younger audience, and showcase your personality and expertise in a fun and creative way. So, if you're ready to take your real estate business to the next level, keep reading. In this blog post, I'll share my top tips and tricks for leveraging TikTok to grow your brand and stand out in a crowded market.

Stats That’ll Blow Your Mind

Get this: TikTok is projected to reach a staggering 2.25 billion users worldwide by 2027- that’s almost twice its current user base in less than five years! TikTok's rapid growth shows how popular and engaging the platform is for people all around the world.

But that's not all. Currently, over 150 million TikTok users are from the United States, making it the country with the largest TikTok audience in the world. TikTok's massive number of users gives realtors a chance to reach a wide range of people who are interested in their content. By making creative and engaging videos, realtors can show off their knowledge and personality to connect with potential clients.

But it's not just about the sheer number of users. TikTok also boasts some of the highest engagement rates among social media platforms. In 2023, people spent an incredible amount of time on TikTok, with users watching videos for a total of 4.43 billion minutes every day in 2023. Now that’s what I call a captive audience!

To put that into perspective, the average user spends a whopping 95 minutes per day on the app. That's almost an hour and a half of potential face time with your content. Can you imagine the impact you could make on your business by tapping into just a fraction of that time?

With its rapid growth, immense user base, and high engagement rates, TikTok is a platform that realtors simply can't afford to ignore. And here's the kicker: TikTok users are super active with an average engagement rate of 2.65% based on followers, and an even higher engagement rate of 4.07% based on views. That means when you post a video on TikTok, you're more likely to get likes, comments, and shares than on any other platform. 

There is already a growing community of professionals using TikTok to showcase their expertise and connect with potential clients. For realtors, TikTok presents a unique opportunity to showcase your personality, highlight your expertise, and drive traffic to your channels. By including links to your website, other social media profiles, or listings in your TikTok bio, you can use the platform to drive traffic and generate leads for your business.

If you're looking to connect with first-time homebuyers or a younger audience, TikTok is the place to be. TikTok has a younger user base than other social media platforms, with 49% of its users being part of Gen Z (18-26 years old) and  36% being Millennials (27-42 years old).

TikTok Content Ideas for Realtors

Okay, so you're convinced that TikTok is worth exploring for your real estate business. But what kind of content should you be creating? Here are a few ideas to get you started:

• Property tours and previews

Give your audience a sneak peek of your latest listings with a quick property tour or preview. Highlight the best features of the home and show off your expertise as you guide viewers through the space.

• Local neighborhood guides

Showcase your knowledge of the local area by creating neighborhood guides that highlight the best restaurants, shops, parks, and attractions. This is a great way to position yourself as a local expert and provide value to potential buyers

• Home buying and selling tips

Share your top tips for buying or selling a home, from getting pre-approved for a mortgage to staging your home for showings. Break down complex topics into bite-sized, easy-to-understand videos that your audience can use.

• Behind-the-scenes of a realtor's life

Give your audience a glimpse into your day-to-day life as a realtor. Show them what goes into prepping for an open house, negotiating a deal, or celebrating a successful closing. This is a great way to build a stronger connection with your audience and show the human side of your business.

• Answering common real estate questions

Use TikTok to answer the most common questions you get from clients and potential buyers. Whether it's explaining the difference between a fixed-rate and adjustable-rate mortgage or breaking down the closing process, you can provide value and establish yourself as a trusted resource.

• Showcasing your personality and expertise

Don't be afraid to let your personality shine through in your TikTok videos. Whether you're known for your sense of humor, your love of all things home decor, or your passion for a particular neighborhood, use TikTok to showcase what makes you unique and why clients should work with you.

Creating Engaging TikTok Videos

Now that you have some ideas for what to post on TikTok, let's talk about how to create engaging videos that will stop scrollers in their tracks.

• Keep it short and sweet and focus on delivering value or entertainment in a short amount of time. TikTok videos can be up to 10 minutes long, but the most successful videos are often under 60 seconds.

• Use trending music and sounds. Using popular songs or sounds in your videos can help them get discovered by a wider audience and make them more engaging to watch.

• Use relevant and popular hashtags in your video descriptions and captions to increase your reach.

• Don't forget to engage with your audience! Respond to comments, ask for feedback, and encourage users to share their own experiences or tips in the comments section.

• Collaborate with other realtors and influencers to help you reach a new audience and provide value to your existing followers. Consider doing a joint property tour, Q&A session, or neighborhood guide with another realtor or local business owner.

Using AI to Generate TikTok Video Ideas and Scripts

If you're struggling to come up with ideas for your TikTok videos, or if you want to save time on the scriptwriting process, consider using AI tools like ChatGPT, Claude, Jasper, or many others. Here's how:

1. Start by giving the AI tool some background information about your business and target audience. For example, you might say, "I'm a realtor in Los Angeles specializing in luxury homes. My target audience is high-net-worth individuals looking for their dream home."

2. Ask the AI tool to generate a list of TikTok video ideas based on your context. For example, you might say, "Please generate 10 TikTok video ideas for realtors specializing in luxury homes in Los Angeles."

3. Once you have a list of video ideas, ask the AI tool to create a script for one of the ideas. For example, you might say, "Please create a 30-second script for a TikTok video about the top 5 features luxury homebuyers look for in a property."

4. Refine and customize the scripts to fit your unique voice and style. Add your own personality and expertise to make the scripts truly your own. The more details you provide, the better.

FREE RESOURCE ALERT!

If you're looking for a head start on creating engaging TikTok content, we've got you covered! We're offering a free guide containing 30+ prompts specifically designed for realtors. These prompts can help you generate ideas and scripts for your TikTok videos quickly and easily.

Here's what you get:

• 40 customizable prompts for real estate TikTok content

• 20 Ready-to-use scripts to jumpstart your TikTok strategy

• An easy-to-use format where you just copy and paste the prompts into your preferred AI writing tool

Click here to get your free copy now! Start creating compelling TikTok content that resonates with your audience today.

Recording and Editing Your TikTok Videos

Once you have your video ideas and scripts, it's time to start recording and editing your TikTok videos. Here are a few tips to help you create high-quality, engaging videos:

• Use a teleprompter app. If you're using a script for your video, consider using a teleprompter app like BigVu or Teleprompter to help you stay on track and deliver your lines smoothly.

• Invest in good lighting and sound to create better quality videos. Consider investing in a ring light or external microphone to enhance your videos.

• Use TikTok's built-in editing tools from filters and effects to text overlays and music to enhance your videos.

• Add captions and hashtags to get discovered by a wider audience and make them more accessible to users who are watching without sound.

Measuring Your TikTok Success

Finally, it's important to track and measure your TikTok success to see what's working and what's not. Here are a few metrics to keep an eye on:

• Views and engagement

Track how many views and engagements (likes, comments, shares) your videos are getting to see which types of content are resonating with your audience.

• Follower growth

Keep an eye on your follower count to see how quickly your audience is growing over time.

• Audience demographics

Use TikTok's analytics tools to see who your audience is, including their age, gender, and location. This can help you tailor your content to better serve your target audience.

• Traffic and leads

If you're using TikTok to drive traffic to your website or generate leads, track how many clicks and conversions you're getting from the platform.

TikTok presents a massive opportunity for realtors to connect with a younger, highly engaged audience and showcase their expertise in a creative and entertaining way. Now that you know the secrets to becoming a killer content creator, you can start leveraging the power of TikTok to grow your real estate business and stand out in a crowded market.

Remember, the key to success on TikTok is to be authentic, provide value, and have fun with your content. Don't be afraid to experiment with different types of videos and see what resonates with your audience.

Happy TikTok-ing, and here's to your real estate success!