Have you ever found yourself saying…

“There goes my last client. I don’t have a new lead yet. What do I do now?”

“I’ve exhausted my current network of leads; I don’t know where to find new ones.”

“I’m seeing other real estate agents closing deals left and right. Meanwhile, I’m barely getting any leads. What am I missing?”

“I haven’t had any new leads in weeks. How can I keep my business going if I don’t find new clients soon?” 

As a real estate agent, it can be discouraging when you run out of leads and worry that you won’t have new clients in the coming months. That feeling of uncertainty and anxiety slowly seeps in and the question, “Will I be able to sustain my business?” may have crossed your mind. 

If you find yourself affirming the statements above, you’re not alone. Many realtors struggle with generating new leads, but fortunately, social media can be a game changer in attracting new leads and potential clients. Remember that your ultimate goal should be having a steady stream of qualified leads so you won't run out of clients. One way to achieve this is to leverage social media to obtain new leads

According to the National Association of Realtors (NAR), 47% of homebuyers began their homebuying journey by browsing properties online. Meanwhile, 76% of buyers prefer to use mobile or tablet devices in search of new homes, making the Internet and social media among the most lucrative ways to generate leads and earn consistent revenue for real estate agents.

The above data highlights the importance of leveraging online tools to succeed in the real estate industry. In this blog, we’ll share five practical strategies to help you acquire new real estate leads using social media. So, if you’re ready to level up your social media game and generate new leads, let’s dive in!

1. Host A Virtual Open House

With the continuous rise of online shoppers, it’s wise to take advantage of this growing trend by hosting a virtual open house. Not only is it convenient and accessible for potential buyers, but it also allows you to showcase the property in a unique and engaging way.

You can use various tools, such as live video walk-throughs, 360-degree virtual tours and interactive floor plans, to provide buyers with a comprehensive and interactive experience. Popular social media platforms like Facebook, YouTube, Instagram and Tiktok offer features like live streaming to promote your virtual open house to a broader audience. Don’t forget to provide specific details, such as the property’s location, distinct features and price.

2. Celebrate Your Client's New Home

Celebrating your client's new home can be an effective way of showing social and building strong relationships with clients. Share a post congratulating them on starting a new journey, and most importantly, don’t forget to tag them to ensure they see the post.

You can also create a post displaying a before-and-after transformation of their new home, highlighting your work on how you made their dream home a reality. Posting testimonials and reviews from previous clients can also effectively display your skills and expertise as a realtor.

3. Offer Expert Insights

Showcase your wealth of knowledge and experience in the real estate industry by sharing your expert insights that can be valuable to people interested in buying or selling a property. Provide educational content, such as infographics, tips and tricks, and how-to videos to help potential clients understand the process and what to expect. Remember to be consistent to establish your presence and set yourself apart from others. The more valuable posts you make, the more that people see and learn from you. By doing so, you are positioning yourself as a reliable authority in the real estate market who is committed to helping people make informed decisions.

Discuss the latest trends and updates in the industry, such as changes in housing prices, mortgage rates, new local regulations, and other evidence-based statistics that may impact a potential client's buying or selling journey. However, it’s essential for you to be hyperlocal: provide information specific to the area you work in, emphasizing the local market.

4. Unveil New Listings with a Twist

Certainly, people won’t know about new properties on sale if you don’t post about them. Showcase your new listings with beautiful photos highlighting the properties' striking features in your social media posts. However, it shouldn’t solely be about the homes you’re marketing. 

Infuse a hint of your personality in your posts: think of it as leaving your signature to let people know that you’re not just a realtor but also a person they can connect with. If you’re a cheerful person, you can add some jokes and puns to make your posts more lively and funny. If you like to impart lessons, consider using motivational messages or inspiring quotes that can help people in their real estate journey.

Moreover, you can add some spice to your posts by sharing exciting stories about the local community. Share tidbits about the area’s history, weather, culture, events, attractions, and other things to expect, which will help bring a personal touch to your social media posts and attract potential clients. For instance, you could post about the best beaches in the area and tie it with a nearby vacation home that boasts a fantastic view of the horizon.

And by the way, don’t just post typical angles of the properties you market. Make a video of yourself walking around the property or tour the neighborhood to show a glimpse of what it feels like to live in that area. Mix up your social media content and repurpose it using different approaches. This can be a powerful tool to showcase your listings and attract potential clients in a creative manner.

5. Share Your Story

By sharing your story, you give people a glimpse of who you are as a person and a real estate agent, as well as your work ethic and philosophy on life and business. This is also a powerful tool to help attract new leads and build your personal brand, amplifying your presence as a real estate agent in your area.

Set your story apart from the competition by sharing how you started as a real estate agent, what inspired you and what drives you to help people in their quest of finding their dream homes. You can also highlight the challenges you faced, how you overcame them and emphasize the lessons you learned along the way. It creates a personal connection with potential clients and makes them feel comfortable working with you.

We hope these five strategies have given you some great ideas, so you can begin attracting new leads on social media. But if you’re having trouble creating content for your posts, you might need an AI-integrated social media planner to help you generate multiple captions in seconds. At the same time, you can manage multiple accounts and schedule posts from one centralized platform to make everything easy for you.

Remember, real estate is a relationship business. It’s not just about selling properties; it’s also about building trust and providing value to your clients. By implementing these tips, you’ll be able to generate a consistent stream of qualified leads and keep your business thriving. Happy lead generating!