Welcome to our comprehensive guide to social media success for real estate agents using Kaptiva Pro’s latest feature, Social Planner! As a realtor, social media can create endless opportunities for you to generate leads and connect with potential clients. It’s a matter of strategically utilizing the right platforms to create engaging content that resonates with your target audience.

What’s In It For Realtors?

Before we dive deeper into how the Social Planner works, let’s look at the reasons why it’s ideal for real estate agents:

• Efficient content creation and management: It is designed to help realtors create and manage their social media content effectively and efficiently. Agents can see a preview of their content before posting, helping them to ensure that their posts are engaging and professional-looking.

• Centralized management of multiple accounts: Agents can manage multiple social media accounts, including Google My Business, Facebook, Instagram, LinkedIn, Twitter and Tiktok all through one central platform. The platform also allows agents to choose one or multiple accounts to manage simultaneously, simplifying the posting process.

• Consistent and timely content delivery: The calendar view allows agents to schedule posts at a specific time and date, making it easier to plan and create a cohesive social media strategy.

• Access to real estate-specific images and templates: Real estate agents can streamline their content creation process through the platform’s library images and templates, which they can easily access.

• Artificial Intelligence integration for instant captions: The Social Media Planner integrates AI to generate multiple captions and relevant content within seconds, taking the burden off of agents to come up with multiple captions.

• Convenient hashtag management: With Kaptiva Pro’s Social Planner, agents can quickly store, group and access commonly used hashtags, saving time.

How To Use Kaptiva Pro’s Social Media Planner:

1. Sign into your Kaptiva Pro account and click the "Marketing" tab to access the Social Media Planner. 

2. After signing in, add the social media accounts you want to manage and connect to the platform.

You can also choose multiple accounts and group them accordingly to make things easier to manage.

3. a. Click the “+ New Post” button to start making your first social media post. Select a social account you want to publish the post on.

3. b. You can also access the content library to find multiple templates, images and other resources to use in your social media posts.

PRO TIP: Remember that most social media platforms use different image recommended sizes and form factors. So if you post one piece of content to multiple platforms, make sure that it looks good on most platforms.

4. Start creating your content by typing in your ideas. However, if you’re having difficulty coming up with engaging captions for your posts, you can leverage the AI-powered caption generator provided by Kaptiva Pro’s Content AI to speed up the process.

5. Store and organize your frequently used hashtags to make it easier for you to access and use them in future posts.

6. Schedule your posts using the calendar view to deliver timely and consistent content.

7. You can easily view your scheduled posts by opening the planner, and if you want to make changes, simply drag and transfer a post to another date.

PRO TIP: To maximize your social media strategy, it’s essential to understand that each has its own unique algorithm and user behavior. This means that there is no one-size-fits-all approach to posting. The good news is you can still optimize our posting strategy by knowing the best times to post on social media to market your real estate business effectively.

Now that you’re armed with the tools and knowledge to optimize your marketing strategy through the Social Media Planner, you can grow your online presence. By efficiently creating and managing your social media content, you can connect with your target audience, generate leads, and ultimately grow your business.

So what are you waiting for? Sign up for Kaptiva Pro’s Social Media Planner today and take your marketing to the next level!