While there is no 'perfect timing' to post on social media, you can still place your bet on finding the 'best times' to market your business and build brand awareness. But does it matter so much to find the right timing? 

Definitely.

Knowing how to leverage social media and use it to your advantage is a huge plus. It becomes a great avenue to showcase your business to potential clients and letting them know you're there to help and give them what they need.

Let's put it this way.

You're on your early morning jog at the park and decide to buy a coffee on your way home. Where should you go?

Of course, it's the coffee shop.

Some shops open as early as 5 AM to cater to the early birds and then later on meet the morning rush. It also means they know when to show up daily; they know that it's the best time for customers to look for them.

However, you have to understand that timing varies for each industry. You can't expect a crowd to go to the nightclub during the daytime. The same goes for the online community. While going to various social media platforms is only a click or tap away, you have to be realistic that not everyone can afford to stay online and active all the time.

So When Should I Post on Social Media?

Creating your online presence is vital to maximizing your reach, but you have to make sure that you are reaching your target market.

Here are four questions you should remember when planning your social calendar:

1. Where is your target audience located?

2. What time is your audience awake?

3. What time of the day is your audience most active?

4. What are the typical social media platforms they often visit?

Rather than aimlessly chasing after your customers at random hours of the day, make an effort to find out when they're most active online. It also saves time and energy, enabling you to do more important tasks for your business.

The following images show the best times to post using the top four social media platforms: Facebook, Instagram, TikTok, and YouTube.

How Many Times Should I Post?

While algorithms constantly change, you still have that particular card that can help you gain the upper hand.

The key is consistency.

You have to be consistent in posting regularly to establish your presence and gain the trust of your audience. But how often should we post online?

Even though there's not a magic number, posting frequently is a critical factor that can make or break your social media success. However, too much can bring a negative impact. Remember to choose quality over quantity. One to two daily posts are generally safe and optimal, but you also have to consider the social media platform you're using. Here's a free copy of the best times to post on social media so you can start planning your schedule.

Focus more on creating valuable content and providing your clients with knowledge. It's not exactly a race on who's got the most daily posts.

It may be a taxing and daunting challenge in the beginning, and you may not see instant success after all your hard work. But as long as you're geared with consistency, a good marketing strategy, and a clear outline of your goals, you will reap great results.

The good news is that you can now make social media posting and planning even easier with Kaptiva Pro's newest feature, the Social Media Planner. This tool utilizes Artificial Intelligence to generate content within seconds, saving you time and energy. It also provides a content calendar where you can schedule posts ahead of time, so you don't have to worry about posting every day.