Are you a new real estate agent who wants to make a name in the industry? Having a well-rounded marketing plan helps create a system to build your brand and reach your target audience. It also keeps you aligned with your goals to ensure you're on the right path. 

For new agents, being in this competitive field can seem overwhelming. With tons of information everywhere, you might wonder where to start and how to create a solid plan that yields results.

Don't worry! We have everything covered in just five simple steps.

Just remember that your plan has to follow the SMART framework. In other words, it should be specific, measurable, achievable, relevant and time-bound. If not, you might end up losing sight of your goals.

Let's dive into the following steps below:

1. Define and analyze your target audience.

A clear picture of your target audience is crucial in creating your real estate marketing plan. These client personas embody the type of people you want to close deals with.

Jot down some questions and essential criteria that will help define your audience.

These may include:

• Age

• Income

• Location

• Lifestyle

• Hobbies and interests

• Profession

• Education level

You have to understand your audience to create content that is relatable to them. It will help you learn how to speak their language and use messages that build connections with potential clients.

2. Specify your goals and objectives.

An objective is specific and achievable in the short term, while a goal is an outcome that is broader and takes more time to achieve. Your personal and professional goals will influence your decisions in creating and executing your plan.

You can ask questions like:

• What is your average listing price?

• How many properties do you want to sell or list within a specific time frame?

• How many deals do you want to close per month?

• What is your budget for marketing and advertising?

• What is your contingency plan if market conditions change?

Setting your goals helps you keep track of your progress. Don’t be afraid to make adjustments if you think you're no longer aligned with your goals.

3. Determine how you want to reach your target audience.

You will be more successful by learning to reach your target and starting conversations with prospects. With so many strategies, you can try various methods and see what works best for you and your audience. 

Online marketing increases your visibility and allows you to reach a wider audience. Investing in an all-in-one platform makes it easier for you to manage connections with potential clients and help increase closings through an automated system. 

Other forms of online strategies include:

• Real estate websites

• Landing pages

• Forms and surveys

• Social media advertising

• Google Ads

• Listing sites

• Blog posts

While online marketing is important, offline strategies can help you reach potential clients in your local area.

Some of the methods used for offline marketing are:

• Yard signs

• Billboards

• Newspaper articles and magazines

• Broker houses

• Networking with other agents

4. Create a content strategy.

A good content strategy should deliver the right content to the right people at the right time and in the right place. It saves you more time and energy since you know what content you should make.

By constantly providing valuable content, you gain the trust of your target audience, which adds credibility to your brand. For example, you can share tips, hacks and easy solutions to common problems that happen in a buyer or seller’s journey.

Remember to be consistent in providing relevant content. Once you’ve established your authority, your target audience will see you as an expert in your field, leading to more opportunities in the future.

5. Review the outcome of your marketing plan.

Lastly, look at how your real estate marketing plan is working. You need to take a step back, see the whole picture, and ask these questions:

• Is it bringing positive results?

• Do you need to make some changes?

• Are you still on track to reach your goals?

• Are online strategies more effective?

• Which content resonates more with your audience?

Setting your path to success as a new real estate agent becomes easy when you have the right marketing plan in place. It helps you understand the trends in the industry, improve your skills and develop more strategies year after year.

Become a more profitable realtor and take advantage of tools such as email marketing (which we will tackle in the next blog) to grow your number of closings and become the leading real estate expert in your area.