Instagram Reels have taken the real estate world by storm, and for good reason. These short, engaging videos offer a unique opportunity for realtors to showcase their personalities, highlight stunning properties, and connect with potential clients in a creative way. 

As someone who’s always on the lookout for innovative strategies and effective real estate marketing, I've noticed a few realtors who are consistently knocking it out of the park.

In this blog post, I want to share my top five picks for realtors who are absolutely killing it on Instagram Reels. Let’s explore what makes their content so compelling and how you can apply these lessons to your own Reels strategy.

1. Ryan Serhant

Of course, we need to kick off this list with one of the most recognized names across America: Ryan Serhant. He's not just a top realtor in New York City, he's also a TV star and a social media genius!

Ryan's Instagram Reels are like a fun roller coaster ride through high-end real estate. One day he's giving a tour of a $30 million penthouse, the next he's sharing quick tips for new agents at conferences. However, what really makes Ryan stand out is how he mixes humor with his real estate content.

Why It Works:

• He's Fun: Ryan doesn't take himself too seriously. He makes jokes and isn't afraid to look a little goofy sometimes.

• He Teaches: Many of his Reels share quick, useful tips for other realtors or people interested in real estate.

• He Shows Cool Houses: Let's be honest, we all love seeing inside fancy homes, and Ryan delivers big time!

Takeaway: Don't be afraid to show your personality in your Reels. Mix fun and education in your content. If you can make people laugh while teaching them something about real estate, you're on the right track!

Remember, you don't need to be a TV star to create great Reels. Just be yourself, share what you know, and have fun with it. Who knows? Your next Reel could go viral and take your real estate career to the next level!

2. Anthony Park 

With over 500,000 followers, @anthonyrichpark is another expert at showcasing high-end properties in New York. His Reels often feature stunning cinematic shots, set to relaxing, jazzy music, that transports viewers into the lap of luxury. One of his most popular Reels is an exclusive tour of a $14,000,000 townhouse in NYC that garnered over 26,000,000 views. He offers a glimpse into the opulent lifestyle that comes with a multi-million dollar home.

Why It Works:

• High-Quality Visuals: The cinematic quality of their videos makes the properties look even more desirable.

• Aspirational Storytelling: By weaving a narrative around the luxurious lifestyle, they make viewers dream of living in those homes.

• Expert Knowledge: Anthony's deep understanding of each property shines through, adding credibility and value to his content.

Takeaway: Invest in high-quality visuals and create a narrative that sells the lifestyle, not just the property. Consider collaborating with local videographers or investing in a good smartphone to elevate your video quality. Remember, your knowledge of the property is your secret trick - let it shine!

Speaking of crafting compelling narratives, have you ever found yourself staring at a blank screen, trying to come up with the perfect script for your Instagram Reel? Trust me, I've been there. It can be time-consuming and mentally draining to brainstorm content ideas and write engaging scripts.

But here's the thing: it doesn't have to be that way. In a previous blog post, I dive deep into how you can leverage AI tools to generate creative ideas and craft compelling scripts for your Instagram Reels. These tools can save you hours of brainstorming and help you create content that resonates with your audience. So, if you're ready to take your Instagram Reels to the next level and create content that captivates your audience, this blog might just be the one you're looking for.

3. Barbarind "Rinde" Adebayo

Next up, we've got Barbarind "Rinde" Adebayo, also known as @askrinde on Instagram. Rinde is shaking things up in New Jersey's real estate scene with his super informative and easy-to-understand Reels. 

Rinde's Reels are like a treasure map for house hunters. He showcases properties all over New Jersey, from cozy starter homes to fancy mansions. What makes his Reels special is how he puts all the important info right on the screen. You'll see the location, down payment amount, and number of bedrooms and bathrooms pop up as he gives you a quick tour inside.

Why It Works:

• Clear Information: Rinde puts the key details right on the screen, so you don't have to guess or pause to figure things out.

• Wide Range of Properties: From $2,000 downpayment homes to $2.4 million luxury new properties, Rinde shows there's something for everyone.

• Quick Tours: His Reels give you a fast look inside each home, perfect for our short attention spans!

Takeaway: Make your Reels super easy to understand. Put the most important info right on the screen. Show a variety of properties to appeal to different people. And remember, a quick tour can be just as effective as a long one!

Rinde's style shows that you don't need fancy effects or crazy dance moves to make great Reels. Sometimes, clear information and a straightforward approach are all you need to help people find their dream homes!

4. The Pridemore Team at Compass & Mike Hege

Sometimes, trying something new can be the icebreaker your brand needs. The Pridemore Team at Compass and realtor Mike Hege discovered this firsthand when they accidentally stumbled upon Instagram gold.

It all started with an unplanned, behind-the-scenes moment. Mike was filming a property tour video, taking a breather between takes. His Gen Z team member, with a keen eye for relatable content, saw potential in this candid moment and decided to edit it into a hilarious Reel.

The video was titled "I asked my Gen Z employee to edit a video for me and she sent this back to me 😅." This Reel gained over 70 million views and made Mike and his team instantly famous on Instagram! And get this: The Pridemore Team didn't have a massive following to begin with. With just 30,000 followers at the time, they proved that viral success isn't about the size of your audience - it's about creating content that connects.

This unexpected hit teaches us a valuable lesson: in the world of social media, authenticity, and relatability can often outperform polished, overly-produced content. It shows that even small moments - like catching your breath during a busy day of showings - can resonate with a wide audience when presented in the right way.

Ever since their funny Reel went viral, The Pridemore Team and Mike Hege kept making more fun videos along with their regular real estate content. By showing the silly side of their job, they've made a lot more people watch their videos and follow them on Instagram. People loved seeing the funny, not-so-perfect moments of their work. This helped them get more views and followers on Instagram.

This strategy proves that in the world of real estate social media, it's okay to be yourself and have fun! Sharing funny moments can work just as well as showing fancy houses or talking about the housing market. By being real and trying new things, Mike and his team found a way to stand out and get more people interested in what they do.

Why It Works:

• It's Real: The video shows the 'real' moments behind the polished realtor image, making people feel close to Mike and his team.

• It's Funny: By sharing content that's completely different from typical real estate posts, they captured widespread attention.

• Team Effort: Letting their young team member create content helped them use new and popular social media ideas. They even made another funny video captioned "Gen Z Editor Writes My Script," where Mike talks like a modern-day teenager. Imagine a grown-up realtor saying things like "Chat, this goes hard. No cap!" It's so funny to hear Mike speak Gen Z language - it's like your dad trying to use your slang!

Takeaway: Don't be afraid to step outside your comfort zone and try something completely different. Sometimes, the posts you think won't do well end up being your biggest hits! Share the funny moments, laugh at yourself, and work with different people on your team to get new ideas. Being yourself could be the secret to getting tons of likes and new followers on Instagram!

If you're looking for more ideas for your Reels strategy, you can definitely leverage AI tools and make them your brainstorming buddy - it all boils down to asking the right questions and using the right prompts. In another blog post, I'll teach you how to generate ideas and scripts using AI writing tools so you will never run out of ideas again.

5. Brandon Nava

Now, here’s another realtor to look out for who is disrupting the real estate industry in Texas. Brandon Nava showcases a variety of Texas properties with engaging tours and clear, concise information. His use of local trends and genuine enthusiasm makes his content incredibly appealing.

Why It Works:

• Local Focus: Brandon focuses on local trends and properties, which makes his videos super interesting for people looking to buy in Texas.

• Genuine Enthusiasm: Real Excitement: You can tell Brandon loves what he does. His enthusiasm is catching, making you excited about the homes too!

• Quick and Clear: He gives you all the important info about each house without making it boring or confusing.

Takeaway: Show off what makes your area special in your Reels. Let your excitement for real estate shine through - it's contagious! And remember, give people the info they need, but keep it short and sweet.

Brandon's Reels prove that you don't need to be in a big city like New York or LA to make awesome real estate videos. By focusing on what makes your local area unique and showing genuine passion for your work, you can create Reels that really connect with your audience. Who knows? You might just become the go-to realtor in your town!

These five realtors are proof that Instagram Reels can be a powerful tool for building your brand, showcasing your expertise, and connecting with your target audience. By taking cues from their creative approaches and adapting them to your own unique style and niche, you can create Reels that not only capture attention but also drive real results for your business.

And hey, if you want to dive even deeper, check out this detailed blog post packed with tips and strategies to elevate your Instagram Reels strategy. Trust me, it's a game-changer! Read more here.

So, grab your phone, start filming, and join the ranks of these Instagram Reels rockstars!

Happy filming!