In today's digital age, TikTok has emerged as a powerhouse platform for businesses and individuals to showcase their creativity, expertise, and personality. And guess what? The real estate industry is no exception!

As a realtor, you have a unique opportunity to leverage TikTok's massive reach and engage with your target audience in a fun, authentic, and memorable way. But with so much content out there, how can you stand out from the crowd and create videos that not only grab attention but also build trust and establish you as a go-to resource in your niche?

Don’t worry–I've got you covered. In this blog post, I'm sharing 5 genius TikTok content ideas that work wonders for real estate agents. These ideas have the potential to go viral, garner tons of views, and help you connect with your audience on a deeper level. So, let's dive in!

1. Home Tour Challenges

Who doesn't love a good challenge? TikTok is famous for its viral challenges, and as a realtor, you can hop on this trend by creating your own home tour challenges. 

Here's how it works:

• Choose a theme for your challenge (e.g., "Guess the Price," "Find the Hidden Feature," or "Which House Are You Picking?")

• Film a series of short video clips showcasing different properties or rooms

• Encourage your followers to participate by guessing the price, finding the hidden feature, or sharing their renovation ideas in the comments

• Use relevant hashtags to expand your reach (e.g., #HomeTourChallenge, #RealEstateTikTok, #GuessThePrice)

Why It Works:

• Challenges are highly engaging and encourage user participation

• They tap into people's natural curiosity and love for guessing games

• They showcase your expertise and knowledge of the properties you're featuring

• They create a sense of community and interaction among your followers

Check This Out:

• In this TikTok video, Dryfter Homes presents a simple yet engaging challenge: "Which house would you pick?" They showcase three different properties, each with its own unique charm, and ask viewers to comment with their favorite. The best part? You don't need a big budget or fancy equipment to recreate this. Just compile a few scenic shots of each property and let your audience's preferences do the talking!

• Tyler Hassman adds a twist to the traditional home tour by starting with a compelling question: "Can you guess the price of this amazing home?" He guides viewers through the property, showing off its best features using an engaging voiceover and on-screen text. At the end, he asks his audience to guess the price in the comments. This interactive style highlights Tyler's knowledge and gets his followers excited to join the conversation.

If you want to come up with engaging scripts like Tyler Hassman and other top realtors on TikTok, I’ve written another blog where I share my top tips and tricks for making TikTok scripts that will hook your audience. It also comes with a guide on how to use AI tools to generate ideas and write scripts faster than ever before.

2. Expert Interviews

One of the best ways to build trust and credibility on TikTok is by collaborating with other experts and influencers in your niche. By conducting interviews with thought leaders, successful investors, or experienced agents, you can provide your audience with valuable insights and advice while also expanding your own network.

Here are some tips for creating engaging expert interviews on TikTok:

• Choose interviewees who have a strong presence on the platform and align with your brand values

• Prepare a list of questions that cover a range of topics, from market trends to personal success stories

• Film the interview in a casual, conversational style to keep it authentic and relatable

• Use text overlays or captions to highlight key takeaways or quotes from the interview

• Encourage your interviewee to share the video with their own followers to expand your reach

Why It Works:

• Interviews provide valuable content that educates and informs your audience

• They position you as a connector and thought leader in your industry

• They help you build relationships with other influencers and experts

• They offer a fresh perspective and break up the monotony of typical real estate content

Check This Out:

• If there's no available expert for collaboration in your area, you can still repurpose the content of other experts on TikTok, just like what Gabrielle Myrick did in her viral video that garnered 2.2 million views. She used an excerpt from Wayne Turner's talk about buying a house in your 20s, featuring the audio alongside clips of a home tour and a transcript of the audio in the middle of the screen. This genius approach allows you to tap into the expertise of others while still showcasing your own properties and insights. Talk about hitting two birds with one stone! You can check out Gabrielle's video here.

3. Behind-the-Scenes Vlogs

Another great way to build trust and connection with your TikTok followers is by giving them a behind-the-scenes look at your daily life as a realtor. By vlogging your day-to-day activities, you can showcase your personality, work ethic, and dedication to your craft in a way that feels authentic and relatable.

Here are some ideas for behind-the-scenes vlogs:

• A day in the life of a realtor (from morning routine to evening wind-down)

• Preparing for an open house or listing presentation

• Negotiating a deal or closing a sale

• Attending a real estate conference or networking event

• Sharing your favorite productivity hacks or tech tools

Why It Works:

• Behind-the-scenes content feels raw and unfiltered, which builds trust and authenticity

• It helps your followers see the human side of your business and connect with you on a personal level

• It showcases your expertise and dedication to your craft in a way that's engaging and entertaining

• It offers a unique perspective that sets you apart from other real estate content creators

Check This Out:

• Ready to take your behind-the-scenes content to the next level? Inject some humor and creativity to make your videos truly stand out! Take a cue from Oksana Suden, who showcases the hilarious reality vs. expectation of a realtor's life in Chicago. Her relatable skits and spot-on comedic timing are sure to make your followers laugh and relate.

• Or, check out @realtorpauline's viral video that pulls back the curtain on how those magical door-opening shots are created in real estate videos. Spoiler alert: there's someone lying on the ground, sneakily pushing the doors open! It's a clever and funny way to give your audience a peek behind the scenes while also showcasing your creativity.

4. Real Estate Trivia and Fun Facts

Who says real estate has to be boring? One of the best ways to engage your TikTok followers and show off your expertise is by sharing interesting trivia and fun facts related to your niche. These short, snackable videos are perfect for grabbing attention and sparking curiosity among your audience.

Here are some ideas for real estate trivia and fun facts:

• Unusual or surprising features of famous properties (e.g., hidden rooms, secret passages)

• Record-breaking sales or listings in your area

• Fascinating historical facts about your city or neighborhood

• Quirky or little-known real estate laws or regulations

• Debunking common real estate myths or misconceptions

Why It Works:

• Trivia and fun facts are highly shareable and have the potential to go viral

• They position you as a knowledgeable and interesting source of information

• They make learning about real estate fun and engaging for your followers

• They can spark conversations and encourage comments and shares from your audience

Check This Out:

• Jose Luiz Morales shares some fascinating tips about real estate investing that leave his audience wanting more. By providing valuable insights and teasers, he encourages viewers to comment, ask questions, and engage with his content. This approach not only establishes Jose as a knowledgeable resource but also boosts his video's visibility and engagement.

• Kat and Daren know how to grab their audience's attention with a surprising reveal. In this short 30-second video, they showcase a hidden gem: a secret passageway accessed by pushing the dining table, which leads to a stunning wine cellar.

Consider incorporating some "hidden surprises" or little-known facts about your listings to make your TikToks stand out and leave a lasting impression on your viewers.

However, if you're struggling to come up with engaging scripts for your TikTok videos, I've got you covered! In another blog, I've shared my top secrets for creating scripts that will have your audience hooked from the very first second. Click here to start creating your own scripts in seconds.

5. Home Improvement Tutorials

As a realtor, you have a wealth of knowledge about home improvement and DIY projects. Why not share that knowledge with your TikTok followers in the form of short, easy-to-follow tutorials? These videos not only showcase your expertise but also provide value to your audience and help them see you as a trusted resource.

Here are some ideas for home improvement tutorials:

• Simple DIY projects for home staging or curb appeal

• Quick and easy home maintenance tasks (e.g., changing air filters, unclogging drains)

• Budget-friendly decorating or organizing hacks

• Seasonal home prep tips (e.g., winterizing your home, preparing for a hurricane)

• Eco-friendly home improvements or energy-saving tips

Why It Works:

• Tutorials provide practical value to your followers and help them solve common problems

• They position you as a helpful and knowledgeable resource in your niche

• They can attract a wider audience beyond just potential buyers or sellers

• They encourage followers to save and share your videos for future reference

• They can lead to collaborations or partnerships with home improvement brands or influencers

Check This Out:

Wayne Turner is a true gem in this insightful TikTok, where he shares his personal tips on home improvement. What sets Wayne apart is his genuine approach to giving advice. Instead of trying to sell products or services, he simply directs his viewers to their local hardware store for the necessary supplies. This authentic, no-strings-attached style of sharing expertise makes Wayne's content more appealing and trustworthy to his audience. By focusing on providing value rather than making a sale, Wayne establishes himself as a reliable and knowledgeable resource in the world of real estate and home improvement. Take a cue from Wayne and try offering your own insider tips and tricks without any hidden agenda. Your viewers will appreciate your sincerity and be more likely to turn to you for guidance in the future.

And there you have it, folks! 5 genius TikTok content ideas that are guaranteed to help you go viral, build trust, and establish yourself as a real estate expert on the platform. Remember, the key to success on TikTok is to be authentic, creative, and consistent. Don't be afraid to show your personality, try new things, and have fun with your content.

And if you're looking for even more ideas and inspiration, be sure to check out my other blog post on mastering TikTok videos. It's packed with valuable tips and strategies for creating engaging, shareable content that will take your TikTok game to the next level.

So, what are you waiting for? Start brainstorming your next TikTok video and get ready to watch your follower count soar! Happy creating!