As someone who loves fashion and enjoys experimenting with trendy styles, I know firsthand how fun and exciting it can be to express yourself through clothing. There's nothing quite like the confidence boost you get from wearing an outfit that makes you feel fabulous and empowered. But when it comes to our professional lives, especially in a field like real estate, there's a delicate balance to strike. 

I've learned that dressing appropriately isn't just about impressing yourself or your peers – it's about marking your success and showing yourself as a competent professional. In real estate, where first impressions can make or break a deal, your wardrobe choices become a powerful tool for success.

Real estate is as much about first impressions as it is about closing deals. The way you dress can significantly influence client perceptions and, ultimately, their decision to work with you. Remember, fashion can be a powerful ally in conveying competence, confidence, and approachability. However, certain fashion choices might send the wrong message to your potential leads-and you wouldn't want that. In this blog, I’ll be sharing with you the six wardrobe no-nos that every woman in real estate should avoid, along with some alternatives that will help you look and feel your best while conquering the real estate world.

1. Putting on the "I Just Rolled Out of Bed" Look 

We all have those days when we're rushing out the door, but your appearance should never give that away. Comfy is king, but your active or sportswear should be active-where? Not at work! Save those yoga pants and hoodies for your morning jog. Remember, you're selling homes, not gym memberships.

What To Avoid:

• Wrinkled or unironed clothes

• Sweatpants and activewear (gym clothes)

• Messy or unkempt hair

Instead, prepare:

• A few go-to, wrinkle-resistant outfits

• A polished, natural makeup look

• Quick, professional hairstyles you can do in a pinch

At the risk of sounding like a grandma, I'm just trying to remind you that we are professionals in an extremely competitive industry where clients don't just do business with you because of your experience. Your presentation also plays a major role. Whether you're a seller or buyer's agent, you are a representation of your client. Hence why, it's important to dress accordingly.

2. Is This a Showing or Are We on New York Fashion Week?

Hey, I know you've got style and I love it! However, high fashion can be distracting in a professional setting. If your outfit overshadows your presentation, it's time to tone it down. Your dazzling personality should be the showstopper, not your sequined jacket or those sparkly shoes that could double as a disco ball when you're trying to highlight a home's hardwood flooring.

What To Avoid:

• Overly trendy or avant-garde pieces that might confuse or distract clients

• Loud, distracting patterns

• Excessive jewelry that jingles with every gesture

• Ultra-high fashion pieces that might make clients feel underdressed or uncomfortable

Instead, opt for:

• Classic, timeless pieces with subtle modern touches

• Neutral colors as a base, with tasteful pops of color to show personality

• Minimal, elegant accessories that complement your outfit

• Well-tailored clothing that looks polished but doesn't scream "runway model"

Pro Tip: If you're unsure about an outfit, ask yourself, "Will my clients remember my outfit more than the house I showed them?" If the answer is yes, it might be time to reconsider your choice.

3. The "My Shoes Are Louder Than My Sales Pitch” Ensemble 

Flip-flops might be perfect for the beach but they fall short in professional settings. The noise of flip-flops can disrupt the quiet ambiance of a home showing. But how about stilettos? Yes, they are chic and classy, but they are impractical for tours involving soft grounds like gardens and grassy backyards. Stick to sensible shoes to avoid sinking into the lawn with every step. Your ankles (and the grass) will thank you!

What To Avoid:

• Flip-flops, crocs, or noisy shoes

• Ultra-high heels or stilettos

• Worn-out or dirty footwear

Smart Alternatives:

• Opt for shoes with a block heel which are stylish yet practical for various terrains

• Ensure your footwear is comfortable yet professional, suitable for long walks during showings

• Closed-toe options for safety during property tours

4. The "Too Casual Friday" Look

Torn, wrinkled, or distressed clothing might be fashionable for a night out, but for showing houses? Not so much. Your clients want to know you can iron out the details of their deal, not that you can't iron your shirt. And those artfully ripped jeans? Save them for your next rock concert, not your next open house.

What To Avoid:

• Ripped or distressed jeans

• Graphic tees or slogan shirts

• Overly casual attire like shorts or tank tops

Instead, choose:

• Well-fitted dark jeans paired with a blazer for a smart-casual look

• Crisp, solid-colored blouses or button-down shirts

• Tailored trousers or knee-length skirts

Pro Tip: If you’re running out of options on what to wear, I’ve made a comprehensive fashion guide for women in real estate. This guide not only offers stylish and professional outfit ideas but also includes personalized recommendations based on different body types. Understanding and dressing for your body shape can be a game-changer, making your daily outfit selection both easier and more enjoyable.

5. The "Oops, I Didn't See That Stain" Outfit 

Coffee spills happen to the best of us, but walking into a client meeting looking like you've been in a food fight? Not a good look. Keep a stain pen handy, or better yet, a backup outfit in your car. Because nothing says "I'll take care of your biggest investment" like a mustard stain on your shirt, right?

What To Avoid:

• Visible stains or damages on clothing

• Wrinkled or disheveled appearance

• Neglecting personal grooming

Smart Options:

• A small emergency kit with a stain remover pen and lint roller

• A backup outfit in your car for unexpected incidents

• Regular dry cleaning and clothing maintenance

6. The "One Size Fits All" Approach

Your wardrobe should reflect your personal brand and the market you serve. What works for a beachside property tour won't necessarily impress clients in a bustling urban financial district. Similarly, the cozy sweater that's perfect for a family gathering at grandma's house might not convey the professionalism needed when presenting a multi-million dollar listing.

What To Avoid:

• Dressing too formally for a casual market

• Dressing too casually for a luxury market

• Ignoring local cultural norms or weather conditions

Instead, tailor your style to your audience:

• Research your market's typical dress code

• Adjust your style to match your clients' expectations

• Always dress slightly more formally than you expect your clients to dress

Pro Tip: Build a capsule wardrobe of mix-and-match pieces that can be adapted for different settings. Include items like:

• A well-fitted blazer that can dress up jeans or complement a dress

• Neutral-colored, comfortable shoes that work for both office meetings and property tours

• Versatile dresses that can be styled differently with accessories

• Classic trousers that pair well with various tops

Remember, your goal is to make your clients comfortable, and your fashion sense should enhance your professional image, not compete with it. By adapting your style to different situations, you show your versatility and attention to detail – qualities that are highly valued in real estate.

Real estate is not just about selling houses – you're selling yourself as a trustworthy, professional guide through one of life's biggest decisions. Your outfit should reflect that. Save those statement pieces for your off-duty hours or industry events where a bit more flair is welcome. So, next time you're getting ready for a day of showings or listing appointments, ask yourself: "Would I trust me with my biggest investment?" If your outfit doesn't scream "Yes!", it might be time for a quick change.

Stay stylish, stay professional, and keep closing those deals, you fashionable real estate rockstar!